Three of the top 10 are comic book movies. 1 “Barbie” (make it eight, if you count Taylor Swift). Seven of the domestic top 10 films this year are either a sequel, remake or adaptation of a wildly popular existing brand, like current No. Superheroes are still a powerful economic force, too, despite some notable blunders from the genre. There’s an argument about the power of originality and newness that gets oversimplified to the point that it’s frequently used as a straw man, so I’ll be extra clear here, out of an abundance of caution. “It’s like every video game company now sees what happened with ‘Mario’ and ‘Five Nights at Freddy’s,’ and they wanna get into the game and actually help self-finance the movies, too. “I think video games are gonna be the new comic book movies of the next generation,” Lee said. Moreover, young audiences are using those games to interact with more traditional entertainment franchises as studios employ them as marketing tools.
Movie” ($1.36 billion) as an indicator of where studios are turning in order to court Gen Z viewers, who are spending hours playing “Fortnite” and on the Roblox platform.
He sees the success of video game-based movies such as “Five Nights at Freddy’s” ($283 million in global ticket sales) and “The Super Mario Bros.
